In recent years, the beauty industry has experienced a remarkable transformation with an unexpected player taking center stage: cannabis.
Long gone are the days of viewing cannabis merely as a recreational substance; it has now found a foothold in the realm of skincare.
The convergence of cannabis and beauty might sound like a peculiar pairing, but the science behind it, coupled with consumer demand, is propelling this “green rush” to new heights.
Cannabinoids: The Secret Behind The Glow
At the heart of the cannabis beauty boom lies a family of compounds known as cannabinoids. Cannabidiol (CBD) and tetrahydrocannabinol (THC) are the most well-known among them.
While THC is responsible for the “high” associated with marijuana, CBD offers a plethora of benefits without the psychoactive effects.
Research indicates that these cannabinoids interact with the body’s endocannabinoid system, which plays a crucial role in regulating various physiological processes, including skin health.
Studies have shown that CBD possesses anti-inflammatory and antioxidant properties. This makes it an ideal candidate for tackling skin issues such as acne, eczema, and even signs of aging.
A 2019 study published in the “Journal of Clinical Investigation” found that CBD could help control excess oil production, a leading cause of acne. Another study in the “Journal of Dermatological Science” suggested that CBD’s antioxidant prowess could combat free radicals, thus reducing the appearance of wrinkles.
The Entourage Effect: Cannabis’s Collaborative Power
It’s not just CBD hogging the spotlight, the “entourage effect” comes into play. This term refers to the synergistic interaction between various compounds present in cannabis, working together to enhance each other’s benefits.
Beyond CBD, the plant boasts a myriad of terpenes and lesser-known cannabinoids that contribute to its holistic effects.
One such example is cannabigerol (CBG), a non-psychoactive cannabinoid gaining attention for its potential in skincare. A study in the “Journal of Clinical and Experimental Dermatology Research” explored CBG’s anti-inflammatory properties and its role in skin conditions.
Moreover, certain terpenes found in cannabis, like limonene and myrcene, exhibit antimicrobial properties. These could prove pivotal in developing natural skincare products to combat bacterial-driven skin issues.
High Hopes, Legal Hurdles
While the potential of cannabis in skincare is undeniable, navigating legal and regulatory frameworks remains a challenge.
The legalization of cannabis, both medically and recreationally, varies across different regions, leading to disparities in product availability.
The beauty industry’s interest in cannabis has sparked calls for clearer guidelines and research-backed regulations to ensure consumer safety and product efficacy.
Delve into the dynamic convergence of cannabis and wellness at the Benzinga Cannabis Capital Conference’s panel “Inside Out: The Synergy Between Cannabis and Wellness,” taking place in Chicago Sep 27-28.
Engage with industry trailblazers like Christine De La Rosa from The People’s Ecosystem and Jackie Cahan of 240 Holdings, alongside moderator Rosie Mattio from Mattio. Gain invaluable insights into the scientific, business, and regulatory facets of this fusion. Don’t miss this chance to shape the future of wellness.
Benzinga Cannabis Capital Conference
The most successful cannabis business event in the world, the Benzinga Cannabis Capital Conference is happening on Sept. 27-28 at the Magnificent Mile Marriot Hotel in Chicago.
SEPT. 27-28TH, 2023. This is where DEALS GET DONE, money is raised, M&A get started and companies meet investors and key partners. Don’t miss out.
Secure your tickets now before prices go up.
Source: Franca Quarneti – benzinga.com
